5 Reasons Why Drunk Elephant is 2018’s Top Skincare Brand

You’ve probably heard about them, found their brand story incredibly endearing, maybe even tried a few of their products and experienced the promised improvements to your skin.

It’s no surprise then that Drunk Elephant’s products bagged several beauty awards this year:

You might be wondering: What makes Drunk Elephant so special? Well, let’s break that down for you in just 5 reasons.

1. Clean Ingredients

By clean, we don’t just mean ‘natural’. There’s plenty of misinformation out there when it comes to natural ingredients; not everything that’s natural is great for your skin.

One thing we absolutely love about Drunk Elephant though, is their unwavering commitment to formulate with only non-irritating, light ingredients that the skin can easily absorb and use to its benefit.

They utilise biocompatible ingredients that your skin will enjoy, while avoiding controversial “toxins” that are thought to negatively impact and disrupt our internal health. Going a step further, Drunk Elephant also avoids using the ‘suspicious 6’ ingredients they believe are disruptive to skin health and are at the root of almost every skin issue.

Without compromising on safety, Drunk Elephant uses the highest percentages of active ingredients at ideal pH levels, whilst blending them with non-sensitizing ingredients for clinically effective results.

2. Optimal Packaging

Source: @btyaly

We all hate purchasing jars and tubs of expensive product which seem to go bad or become less effective after just a couple months of exposure to air or heat. Thankfully, Drunk Elephant has that covered.

Their beautifully designed neon coloured and white packaging isn’t just for show.

Staying true to their ideals of formulating with additive-free ingredients, most of Drunk Elephant’s products (aside from their soaps and facial oil) utilise an airless pump technology to dispense just the right amount of product, while also protecting the contents from external contaminants like air, light and moisture.

This is great not only for preventing bacterial growth, but also for minimizing oxidation, keeping products effective for longer (up to 6-8 months) despite having natural ingredients included in the mix!

3. Application Time

Because Drunk Elephant has eliminated the ‘suspicious 6’ ingredients from all of its formulas, their products can be mixed together before application. That’s right, no more waiting for layers of product to be absorbed before continuing with your skincare regime.

Layering is typically necessary due to the use of silicones and essential oils in formulations; these ingredients make it difficult for subsequent products to penetrate the skin effectively, so layering the right products in the right sequence is vital to achieving your skincare goals. Miss a step, and your skincare routine could actually backfire on you.

With Drunk Elephant products though, you never have to worry about that. Each product comes with detailed instructions on how to use it, what products to mix it with, and where it can be applied for optimal results.

4. Flawless under makeup

When skincare is properly absorbed into your skin, the application of makeup becomes a breeze. No caking, or little lumps of product collecting in fine lines and creases. Sounds like a dream doesn’t it?

Because Drunk Elephant’s products are formulated for quick absorption, your skin just laps all of that goodness up, staying plump and hydrated; making it the perfect canvas for your next makeup masterpiece!

After a few months of using their products exclusively though, you’ll probably find yourself flaunting your gorgeous skin more often. But hey, don’t take our word for it; there are plenty of reviews from happy customers all over the world who will attest to the brand’s brilliance.

5. Genuine Transparency

Finally (and quite possibly our favourite thing about the brand), Drunk Elephant’s transparency about their products, the ingredients they use, and the endearing way they communicate with consumers has us convinced that they come from a place of genuine care and concern.

In a sea of beauty brands happy to sell products based on marketing and hype alone, Drunk Elephant actively encourages consumers to do their own research and seek more information on what’s best for them.

The company valiantly tries to help us cultivate great purchase habits such as closely scrutinizing product labels, and properly evaluating ingredient lists before buying into a product’s hype. Case in point:

This newly launched mini-set (with a full sized C-firma) by Drunk Elephant comes with an adorable little detective game, teaching us how to spot the ‘suspicious 6’ ingredients in all of our beauty products.

You won’t have to worry about using your favourite skincare go-tos together with Drunk Elephant products anymore; that is, as long as they pass the Agent Ellie test!

Ready to give your skin a clean break? Our Drunk Elephant sprees are here to the rescue!

Pat McGrath Labs The Mothership V: Bronze Seduction

The Mothership is making her fifth landing this September, serving us some metallic bronze, rose gold and crimson goodness for fall season. 


Pat McGrath is undeniably the most influential and sought-after makeup artist in the world.

For more than two decades, she has been conceptualising, launching and developing luxury cosmetic lines like Giorgio Armani, Gucci and Dolce & Gabbana, countless runway shows, breakthrough advertising campaigns and editorial spreads. 

Pat McGrath Labs has been a blockbuster brand, with their uniquely formulated Mothership Palettes and MatteTrance lipsticks at the forefront of their success.


First of all, the formulas in most of her products are innovative, and dare we say revolutionary. With the Mothership palettes, Queen PMG has managed to make these intensely pigmented duo chrome shadows smooth and creamy, whilst still ensuring that they have extreme blendability and adherence. 


With the Bronze Seduction Palette, a divine combination of metallic gold (and rose gold!), bronze, as well as crimson shades, look fantastic on a whole range of skin tones! This versatile addition to PMG's Mothership collection is all set to make its way on to our list of guilty pleasures. 

If you're not convinced by the swatches, why not watch them live? Watch Tati's review of PMG's previous Mothership palettes, or view Johanna's beautiful demo eye look (at 10:50) with Mothership II - Sublime below:


Besides her luxurious palettes, we're also dying to get our hands on her new MatteTrance™ Lipsticks! Specially formulated with optical diffusers that blur the appearance of imperfections, these look extremely matte in the tube but go on your lips like butter. With just one stroke, an intense amount of pigment provides full coverage, and a little goes a long way.

If you've never seen them swatched, we particularly love this video of Jeffree Star's where you can really see those pigments in action! Also, fun fact: Twisting the gold portion of the tube sends the lipstick straight upwards instead of it swirling, allowing you to immediately start off with a precise angle for application.

We're totally drooling over these new MatteTrance shades Christy (a beige nude), Elson 2 (a fiery red-orange), Forbidden Love (a classic deep red) and Guinevere (a crimson nude).

Wanna snag one of these? Get 15% off your first order when you subscribe to our mailing list! Join our Pat McGrath sprees for her Mothership palettes and MatteTrance™ lipsticks now before they close on the 6th of September. ;)

Smashing Cosmetics
Karity - Rosé All Day!

We're so psyched that this is dropping soon! With 15 ultra-pigmented mattes and shimmers, this palette sounds like the perfect vacation companion. 


Founded in 2016 with a vision to bring high quality yet affordable cosmetic products directly to consumers, Karity is proving itself to be a formidable force; one that beauty junkies all over the world will soon be raving about.

I mean, just look at it:

Source:  @isela_aguillonn  

Source: @isela_aguillonn 


Apart from their unique paraben-free formula, their palettes are 100% cruelty free, vegan, with extreme pigment and minimal fallout. You'll be able to pack on these shades without any discomfort, and still look fabulous all night!

To top it all off, this palette comes with a mirror, is equipped with shock-absorbing material, and has a magnetic closure to keep your eyeshadows safe and secure. Perfect for those with butter fingers. 


With a whole range of mattes and shimmers, Rosé All Day comes power packed with 15 versatile shades that could fit into your everyday look, as well as get you all glamorous and ready to paint the town red. 

Wanna stand out? There’s Drunchies—a classic peachy crease color and Funday, a vibrant hot pink that works alone or for a smoky eye. And then there’s Fizz, a metallic, light cool gold shade that could double as pop of highlighter, along with Brüt, a rich gold-bronze.

Source:  Karity

Source: Karity

To complement an everyday, au naturel look, dab on a little bit of Brunch or Frozé for that extra sparkle in your eyes! 

Putting the icing on the cake, part of Karity's proceeds from this affordable palette will go towards helping animals in need. If you'd like to support Karity in its vision (like we do!), you may purchase the Rosé All Day palette from them here when it launches. Alternatively, if you're in our sunny little island of Singapore and you'd like to share shipping, join our spree here!

P.S. This post is not sponsored. We're just sharing the love! If you like what you see, subscribe to our mailing list now for alerts and updates on exciting releases.

Smashing Cosmetics